Sentence Starters 101: You’ll Wish You Knew These Earlier

You already know that your email’s subject line is important: It enables prospects to determine whether or not to read your email. But after they make that decision, what will they discover inside? With all the debate about subject lines, it’s too easy to ignore the significance of the sentence starters.

The sentence starters— the first line of the inner content – decide whether your prospect will be intrigued by knowing more about what you have to offer. Decision-makers know you have something to sell – and already assume they don’t have time.

Hit The Play Button To Listen:

A strong sentence opener inspires individuals to take a few seconds out of their day and opens the door to a discussion. They might still decide they aren’t in the market (or in the mood) for what you have to say, but at least you receive a fair hearing.

So, What Email Sentence Starters Work?


There’s a significant difference between typical cold email prospecting and warm email prospecting – a strategy to email marketing that develops a human connection, even if you’ve never met your prospect.

Why Average Email sentence starters Cause Prospects’ Eyes to Glaze Over The typical B2B prospecting email begins with an emphasis on the salesperson.

“Hi, my name is Todd,” it says. “I work with Hyper Global Mega Corp., an industry leader in smart productivity solutions for the ferret farming market. We were recently named as Best New Company in Ferret Farming by Modern Ferret magazine. I was wondering if…”

B2B decision-makers receive dozens of these emails regularly. Or even every day. Let’s add up the reasons why they’re unappealing:


The sentence starters – the introduction per se – is empty of substance, as the reader hasn’t determined whether Todd’s message is worth reading yet.

Dale Carnegie remarked that a person’s name is the loveliest sound in any language to them. He might have added, “but not to their prospects if he had used email.”

Too General:

Vague comments like “sophisticated productivity solutions,” even if they imply what you stand to gain, are too tough to decipher in the first 10 seconds of a relationship. Most decision-makers are accustomed to tuning them out.


Todd may be introducing the future of ferret farming to an enthusiastic audience, but to the reader, he’s just some stranger. Even the most distinguished corporate praises are going to ring hollow here. It is simply too simple to sound like a self-centred bore.

There are several potential faults for email sentence starters — and they’re straightforward to make. With the appropriate blend of wisdom and empathy, an email may open doors in only a few phrases. It’s done well; it’s more straightforward, efficient, and gratifying than making phone calls.

Tips to Inspire Your Email Sentence Starters:


Warm email prospecting is the notion of utilizing your email as an invitation to explore whether you and your prospective client might benefit from working together.

Unlike many types of cold prospecting, it begins with an investment of genuine interest and attention from you – actual relationship development.

In summary, it’s about leveraging those sentence openers to build a genuine connection.

There are three simple methods to accomplish it:

Use a Recent Trigger Event:

A trigger event is a shift in a prospect’s company that creates an opportunity for you and them.

For example, your prospect may have just acquired new finance, introduced a product, or announced growth into new areas.

A trigger event suggests there are new demands to be satisfied. Bringing up a trigger event simplifies what you have to give rapidly and communicates that you’ve “done your homework” and genuinely care about your prospect’s difficulties.

Some sentence starters:

Congratulations on [event]…

I have a couple of thoughts for capitalizing on [event]…

I read about your company’s [event] in [magazine]…

Use Your Shared Background:

Individuals appreciate working with those they know, like, and trust no matter who they are. It’s one of the essential parts of marketing and sales.

So, when you build a connection with someone based on a similar background, you accentuate what you have in common.

If there’s no trigger event to be identified, a shared item of backstory might be the way to a good prospect discussion. For the most part, this should be business-related.

Of course, some of the top prospecting gurus around bond through sports, travel, or hobbies before getting down to business.

Consider some of these examples:

I loved your article on [topic]…

Great lecture at [event]…

Hello from a fellow [business, program, or school] alum…

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Use a Personal Connection:

Although there are millions of things, you could have in common with a prospect, what’s the most significant?

In all probability, it’s a typical relationship with someone you both know and admire. Ideally, you’d come suggested by that individual – but it isn’t always needed.

As a salesman, your name may not mean anything to your prospects. Likewise, touting oneself as an “expert” might quickly turn people off. But properly engaging your network may open a prospect’s eyes — without compromising integrity or authenticity by overstating your argument.

These email sentence starters give some excellent examples:

Bob advised we discuss [pain spot]…

I worked with [shared connection] on…

[Shared connection] noted your skill in [topic]…

Setting Up Your Email sentence starters to Succeed: Some Pointers:


Gallons of ink have been poured around an email’s subject line; the very first line prospects view before they ever open your message.

Although much has been made of its reputation, much of that significance is merited. People don’t read an email that doesn’t seem intriguing to them.

Luckily, you can exploit that information to your advantage. The best method to arrange your sentence openers is to make sure it fits with the topic. Your subject line should contain an inferred promise, and your sentence openers should deliver. No matter what approach you employ, always create your message with these components in mind:


Prospects should see your message and why it matters to them in seconds. With this tremendous initial impression, you demonstrate that you are prepared to go the additional mile to understand what’s essential in their life.

That cultivates trust and demonstrates you are someone worth working with.


Prospects are nothing more frustrating than a deceptive opening or topic line.

“We need to talk,” “I’m confused,” or even (we’ve seen this one) “My lawyer wants to speak to you” are quick relationship-killers. Instead, value their time by making your argument clear.


A decent prospecting email can be merely four or five lines long. Your sentence openers may be from 20 per cent to 30 per cent of the whole message.

When you look at it from that viewpoint, it’s simple to understand that it might be just as significant as your subject line!

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Those email opening lines were the best email starters could gather for cold emails, showing that the value is not in what you say but in how you say it. And by this, I would like to include another, almost too important factor when sending a cold email: Proper Grammar!


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