How To Create Successful Email Newsletters | 09 Steps To Boost Your Email Marketing Game
Do you want to create email newsletters for your website, blog, or eCommerce business but don’t know where to start?
An email newsletter is an email used in a marketing campaign. It comprises important news and updates to spread awareness of your brands or products and other significant information. It is a cost-effective tool used to boost business.
Many people think that the world of email newsletters is over, and it might be true to some extent. But it is only because of the drastic change in social media marketing practices. However, newsletters are still an essential element of email marketing and branding. Ignoring them can lead to a hindrance to growth.
Newsletters are crucial in taking your brand marketing to the next level. You can send weekly newsletters to your audience related to the latest changes and updates about your company. You can use innovative strategies, which we will discuss later in the article, that can lead to higher conversion rates.
Hit The Play Button To Listen Podcast:
An email newsletter helps you engage and stay in touch with your users, bring them back to your website, and convert them into customers. The challenge is that many beginners find it difficult to start an email newsletter. Don’t worry. We have got you covered. In this article, we will discuss what is an email newsletter? Why should you start an email newsletter? And how to create email newsletters? Let’s get started!
What Is An Email Newsletter?
An email newsletter is a form of online communication that allows you to send news, tips, and updates about your product, business, or non-profit. To receive these updates, people need to join your email list by providing their email addresses. These users are called leads, subscribers, or contacts.
You can use email newsletters in various ways. For example, many businesses use email newsletters to provide product information to users, the latest arrivals, and the latest updates of products and services. You can also use email newsletters on websites and blogs to send content updates, increase traffic, and creating a firm following.
Why Start Email Newsletters?
If you are currently not utilizing newsletters for your business, it may be the right time to engage in the practice. You might be already creating writing content like blog posts and website content that you can use in your email marketing campaigns. It will help you maximize your exposure by sharing your best content with your contacts. Here are the benefits of starting email newsletters.
Information And Knowledge:
A newsletter allows you to provide a better understanding and knowledge about your products and services. Advertisements are not enough to provide full exposure to your products to the audience.
An email newsletter can provide you the opportunity to give your audience a broader picture of who you are. Embedding essential links and giving visual descriptions of your products can attract more readers.
Advertising And Marketing:
Email newsletters are an effective way to advertise and promote a new product or service within your business. You can use creative visual posts and detailed information on special offers in your promotional campaigns. Lucrative offers will grab the reader’s attention, and they will be curious about the content to read the maximum information. Provide top announcements and articles containing information about your product.
Email newsletters can help you establish yourself as a strong industry leader and build expertise. They help you to create a reliable and credible image for your company. You can start sending updated articles containing crucial information and the latest issues and trends in your market and industry research. You can also add details about upcoming conferences and presentations.
Maintaining strong relationships with customers through consistency is significant to stand out in the crowd and maximize your marketing efforts.
Sending email newsletters regularly is necessary to build a strong relationship with your customers. You can send newsletters either weekly, monthly or quarterly.
Widening Your Scope:
Email newsletters broaden the scope of your target audiences. You can include information about the newsletter on your website, and capture customer data and contact details of new audiences by asking them to subscribe. Know what your prospects want to see, and send email newsletters covering those topics.
How To Create Email Newsletters?
Determine The Goal Of Your Email Newsletter:
Before outlining your email newsletter, make sure you are aware of its goal and how it fits into your larger content strategy. Does it suppose to help you generate leads? Get more email contacts? Or drive traffics to your website? Determine your goal and let the rest of your decisions flow from it.
Keep in mind your goal should be something beyond “how many people opened it.” Instead, it should be tied to your overall business goals. Your email’s open rate can give you an indication of the newsletter’s performance.
Choose Your Content:
Once you have a goal for your newsletter, you’ll find content for it. Depending on how early you set your newsletter’s goal and how often you plan on sending this newsletter, you could be able to actively or passively find content in the time between two email sends. Active means you’re going on the hunt for content that’ll solve a specific goal. Passive means that you’ll randomly stumble on it when browsing for other content, but realize it could fit in nicely.
Create Your Template:
Make sure you’ve got an idea of how your newsletter will look before writing copy. That way, you’ll know exactly how much space you have to promote a piece of content — there are few things more frustrating than trying to squeeze copy into too tight a space.
Your template doesn’t have to be flashy or anything — even newsletters with minimal text and color formatting will look great. The design just needs to make it easy for your recipients to read, scan, and click elements of the email. This means it should be mobile-friendly, too.
Don’t Forget About The Dimensions:
Unfortunately, email newsletters don’t size themselves when you send them to subscribers. But because everyone opens their email on their device and email service of choice, how are you supposed to know what size or resolution they should be?
Most providers will default your email newsletter size to 600px wide, with email body padding another 30px wide on all sides. And when this happens, the content inside your newsletter might not survive the adjustment. Therefore, it’s important to ensure your newsletter design fits inside that universal 600px width.
Fill In Your Body Content:
Next up: filling in the template with words and pictures. This will be the meat of your email newsletter, so spend time perfecting it. Most people keep the copy short and sweet to encourage click-throughs, though some notable newsletters take the opposite approach.
Make Sure To Add CTAs:
Make sure you don’t forget about your call to action. Writing newsletter CTAs will especially require some extra time and thought. Your CTA is going to make the difference between a click and your recipient moving onto the next story or to the next piece of email in their inbox. Avoid using phrases like “read more” or “learn more.” This is a good time to try to either get creative with what you are saying in your CTA, or use clear, action-focused verbs. That can help keep it nice and persuasive and interesting.
Make Sure You Are Legally Compliant:
Before sending the emails, be sure that your emails are all good from a legal perspective. The two laws you need to keep in mind? CAN-SPAM and GDPR.
- CAN-SPAM requires that you have a footer in your email with your address and an easy way to unsubscribe from your emails if they don’t want to receive them anymore.
- GDPR is a similar but more comprehensive privacy law that passed in Europe in 2018, requiring (among other things) that email marketers only send newsletters to those people who have manually opted in to receive them. In other words, wherever on your website, you collect email subscribers, you cannot automatically check the “opt-in” box for them if these recipients live in Europe. They must deliberately check this box themselves.
Send Your Email:
Here is the moment of truth! Having made sure all your email recipients have subscribed to receive this email, and your email has all the branding and legal compliance, it is time to send your email.
Analyze And Iterate:
Check to see how your email newsletter performed on the goals you set back in step one. See which parts of your email got the most clicks, and which parts of the newsletter contributed most to your goal. If you have closed-loop analytics, measuring it all will be pretty easy.
Mailgaze is an excellent email spy tool, allowing you to evaluate email trends without sacrificing your privacy. It provides control over one of the fastest-growing email advertising platforms on the internet, thanks to comprehensive data from social media sites. The comprehensive search and filter capabilities will help you find the emails that your organization needs to know about. And the user-friendly interface will make it simple to find them.
Various Search Options:
Search emails by Keywords, Domain, Advertiser, Text In Image, Object In Image, Celebrity In Image, Brand Logo In Image.
Locate Emails Quickly
Locate emails quickly with options like:
- Email Received Between
- Email Captured Between
Filter Emails like a pro:
- Filter Emails By Age
- Filter Emails By Gender
Get in-depth insights about your competitor’s Emails, winning strategies, what eCommerce platform and tracking tool they are using to be successful.
Get a detailed view of the performance metrics such as daily social engagement and weekly keyword trends, along with the reach of every ad across genders, various age groups, and countries.
Before you start writing, make sure you have a clear goal in mind. End the message with a strong call to action reflecting your goal. Don’t rush when you’re creating a subject line. Use words and phrases that are personalized and create urgency to increase your open rates. Be consistent and deliver relevant content. Let your subscribers decide how often they want to hear from you and what topics they want to read. Use visuals and storytelling tactics to increase your conversions as well.
Make sure you measure the results of each newsletter to see if it was successful. If you follow these tips, you can create a successful email newsletter that your subscriber wants to read. I hope it was helpful. If you have any queries or suggestions, let me know in the comments below!