Best 07 Spooky Email Blast Ideas For This Halloween
Halloween is just around the corner, and you might be looking for the perfect Halloween email marketing campaign strategy. You have come to the right place! Planning for Halloween is fun but also hard to find the right approach for your campaigns. This Halloween, have an email blast.
Holidays are the perfect time to get people into a shopping mood and boost your sales. The holiday season alone incorporates nearly 30% of the annual purchase. And every business, big or small, wants a piece of this purchase percentage. It is the perfect time for you as well to get into the game.
Hit The Play Button To Listen To The Podcast:
If you have already created a strategy and want to perfect it for this festive season or looking for inspiration, in both cases you have come to the right place. In this article, we will discuss everything about the email blast campaigns and some tried and tested Halloween email marketing ideas. Let’s dive in!
What is an Email Blast?
An email blast is like a broadcast, a single message is sent to the entire list of your email list, a large segment of an email list, or many email lists all at once. This manner helps you to target most or all of the contacts in your email list. Email blasts have a wider reach than any other practice.
There are various names for this method like broadcast emails, mass emails, bulk emails, e-blasts, email campaigns, etc. Most people prefer using the term – email campaigns to dodge the aggressive nature integrated with an email blast. Generally, businesses use email blast for sending promotional content and newsletters.
Are Email Blasts a Good Strategy?
Email blasts offer flexibility and scale. Without them, many small businesses might not even do email marketing due to the manual nature of one-to-one emails.
However, not all email blasts are created equal. Just because you can email your whole database at once doesn’t mean you should.
Email blasts can be a powerful strategy when you plan and execute carefully. Here are the tips to ensure the success of your email blast:
- Use personalization: Your message should not look like a generic email blast. It should look and feel like a customized email, so use custom areas in your emails to add an extra layer of personalization.
- Get to know your subscribers: Don’t send an email blast to the largest group of users and many times. Instead, get to know your subscribers and segment them based on behavior, engagement, interest, or preferences.
- Always be testing: Conduct A/B testing to see what copy, colors, and images resonate the most. You could test elements like subject line, banner image, button size and color, email layout, and more. There is not a one-size-fits-all path to email blasts.
How to Do an Email Blast “the Right Way”
Big and small companies are still using email blast to promote their product/service launches, discount offers, etc.
And the results are glorious. That’s because they know how to use email blasts the right way.
If you are a beginner, you can follow the steps below to successfully run an email blast.
Step 1: Choose the Best Email Blast Service
First, you need to find a robust email marketing service to create an email blast campaign. An email marketing service allows you to create a mailing list, segmentation, and mail bulk emails.
Step 2: Create Your Email List
An email list is simply a list of email addresses to whom you can send emails. It isis just like a contact book that holds the details of your customers, subscribers, prospects.
Step 3: Segment Your Email List
Once you have created an email list, now you have to segment it. Email segmentation is dividing your email subscribers into smaller groups or segments to send highly targeted emails. You can segment your email list based on gender, age, interests, purchase history, contact activity, geographical location, etc.
Step 4: Create a Targeted Email Campaign
The next task is to create a targeted email campaign or an email blast. There are various ways, you can create an email campaign depending on the email marketing service you use.
Step 5: Check On Your Competitors:
You must keep track of what your competitors are up to. You can use MailGaze to uncover and access the emails of your competitors and learn how they utilize email. It is the best email spy tool to get insights of top marketers, advertisers, networks, and publishers.
You can use MailGaze search mode to find emails related to your competitors or business. It has many sorting options for search processes like Keywords, Advertisers, Domain, Text, Object,
Celebrity, or Brand logo in an image. MailaGaze has many amazing features to boost retention and conversion. Try it now!
Step 6: Measure Results and Improve Email Deliverability
Sending an email campaign does not mean that your work is done. After posting your email blast, you need to measure your results and see how the recipients are interacting with them.
Now it’s time to get to the part you all have been waiting for – Ideas for Halloween marketing campaigns.
Tried-And -Tested Halloween Email Blast Ideas:
It is finally the time when you can show your creativity to the fullest. It requires customization to make your email blast more effective, and what can be better than the festive season?
Despite how your audience foresees this Halloween to spend, there are ways your email marketing campaigns can be out-of-this-world relatable and applicable to their plans—you just need to put together the magic words.
Pay Attention To Halloween Email Subject Line
All brands send many emails to customers, inboxes are filled up with Halloween marketing emails. You need to stand out from the crowd, the only way to grab their attention is with a winning Halloween email subject line.
If you are providing a promotional discount, consider mentioning it in the subject line. Furthermore, you can create a sense of urgency by emphasizing that it is time-limited.
Keep Your Email Copy Concise
According to research, consumers only take an average of 11.1 seconds to read an email. That means you don’t have much time to get them to do what you want.
For the best results, avoid including too much content explaining your offer. That’s what your website’s for!
Instead, focus on getting customers to a landing page where they’ll be more willing to read the details.
Make The Goal of Your Email Campaign Clear
As I mentioned above, customers don’t spend a whole lot of time reading emails. That’s why you need to get straight to the point.
If you’re having a sale on certain items or promoting a special Halloween discount, don’t wait to tell your readers. By getting straight to the point, you’re showing your customers that you care about their time.
Offer Halloween Discounts
Halloween offers a perfect opportunity to encourage your customers to make a purchase regardless of product. How? With amazing discounts, of course!
If your business is “Halloweenable,” consider themed offers that will attract your customers. If not, consider seasonal giveaways.
Play With The Spooky Colors
Even if your products don’t directly relate to Halloween, it doesn’t mean you have to sit on the Halloween marketing sidelines. Find inspiration from the quintessential colors of the festivities and share Halloween messages that visually engage your subscribers.
Put Classic Halloween Imagery To Work
A scarily good email blast campaign requires more creativity than simply inserting a ghoul into your usual template. Witches, magicians, warlocks, ghosts, zombies, and black cats: these globally recognized ominous representations are sure bets for your Halloween marketing.
Try to come up with classic Halloween themes to connect with your brand. You can seal the deal if your products are favorably integrated into your visual portrayal. Your customers will be in wonder of your Halloween marketing valor.
Include a Trick And a Treat In Your Halloween Email Blast
Include a fun GIF in the email to catch clients’ attention and a little treats-themed code. Not only is this a good way to give the customer a good laugh, but it will also encourage free brand marketing. Come up with an idea on how you can leverage the power of word-of-mouth marketing (WOM).
Check Our Latest Posts:
Wrapping It Up:
Finally, we have discussed all the steps for creating an email blast campaign. And with all these tips for Halloween, you can create the best email blast campaign from scratch. Creating an email is just the first step in achieving email marketing success. To really nail it, you’ve got to execute the campaigns the proper way.
There’s certainly more to consider and more time to spend on factors like sharp and engaging subject lines and beautiful design. And to see what your competitors are up to this Halloween, you can use Mailgaze. Happy Halloween guys!