Wishing you all an eerie, spooky, hair-raising, spell-binding Halloween! Yes, Today is the 31st of October – Halloween ? (All Hallows Eve). For marketers, it is the perfect day to engage with customers and gain big sales for their business. But do you know why exactly Halloween email campaign is best for your business?
Hands down to say, email marketing is one of the best ways to target customers. And the combination of Halloween and email marketing is the best way to bring more sales opportunities for business. It is the time when most of the people are looking to hunt shoppers for buying costumes, decorative items, and candies to embellish their favorite Halloween day.
In fact, more than 70% of Millennials accept that they check their emails to discover any offers and deals form e-Marketers, which makes it a perfect channel for marketing.
If yes, then here you can find out some excellent ideas using which you can spice up your email marketing campaign for this Halloween.
Hit The Play Button To Listen:
Classic Halloween Themes:
Witches, Ghost with Pumpkin-head, Zombies, Black cats, and Spiders are some of the most common symbols, which you can use as a theme in your Halloween email campaign. But if you want to include more scary stuff, you need to be a bit more creative than using a simple ghoul template.
In such a case, you can also include the themes which can connect customers to your brand. Adding a few bats and jack-o-lantern pumpkin face visuals can also do the magic, and it might help you to grab the attention of customers. It depends on you, how you can be more creative with customization to awe your customers.
Grab Your Customers Using Offers:
According to an estimated study, out of $7.4 billion of the annual expenditure of the USA, people spend around $2.08 billion in confectioneries and candies alone.
Do you know how many sweets you can get in that amount of money? Around 600 million pounds ( i.e. Equal to 6 Titanics). Other than that, people would also like to spend on Halloween costumes, cards, and decorative items as well.
Not only in the USA, but many other countries across the globe celebrate Halloween. That’s the reason why it is the perfect occasion to offer freebies to your customers, as they might have been looking for the same. During Halloween, most people shop hunt to find discounts and deals. You can take this as an opportunity to attract more customers and gain more sales conversions for your business.
Integrating Social Media With Emails:
Though email marketing is highly effective, social media can be a huge support to improve its effectiveness further. With the integration of social media and email marketing, you can optimize your Halloween campaign to bring out more conversions for your business.
By utilizing marketing strategies like urgency, scarcity, and relevancy to grab the attention of viewers. With the cross-channel promotion, you can also enhance the number of subscribers for your Halloween email campaign.
Halloween is all about scary things. And if you want to grab the attention of your customers, then you need to intrigue words with spooky and scary language. The goofy and whimsy humorous tone of storytelling can include a bit more fun to your emails.
After Life Design:
It is a season for fun-loving people who like to dress up in a different way, which they can’t do on other days. Though people try to avoid spooky experiences in their life, Halloween becomes a fun way to memorize such things. By understanding these dual nature of people, you design an attractive Halloween email campaign. Just remember, don’t be too cheesy with your words. Accessorize your email with a bit of eerie humor to nail this year’s Halloween email marketing.
Coziness With Scariness:
Halloween doesn’t mean that you need to include a devilish and hooded figure with a scythe in your emails. Though 65% of Americans enjoy attending a Halloween costume party, 35% of the people would like to spend their Halloween in a coziness. While you can also target such people with your email campaign. Many of the marketers also include the autumnal subject in their email marketing themes. By including some non-Halloween themes, you can also enhance your email campaign’s reach with such people.
Look Out For Inspiration:
You can also look-out for the email marketing campaigns of your competitors to gain inspiration. It will help you to learn about more creative ways that you can utilize in your email marketing campaign to bring more conversions for your business. For that, you can also invest in the email tracking software, like MailGaze, using which you can find the best promotional emails of this year Halloween.
To summarize the above article, email marketing brings you a great opportunity to showcase your brand more creatively. With some eerie ideas and social support, you can bring out much more from this year’s Halloween email campaign.
So, what are you waiting for there is no time to waste. By following the above-shown ideas, you can increase your business revenue during this Halloween using email marketing campaign.