Email Marketing is booming these days in business landscapes. Nowadays, all the leading companies are using email marketing tactics to enhance their brand interaction with potential customer personas.
But, have you ever wondered why email marketing is becoming such a big deal for businesses with the course of time? It is so because of many reasons, which we’ll discuss in this blog.
As we all know, from the past few years, customer satisfaction has turned into the biggest concern of businesses. Companies desire complete assurance from their customers in terms of brand engagement, services qualities, problem-solving skills, and lots more.
And when it comes to all these aspects of a successful business venture, email marketing comes into play. So, email marketing is the best business move you can take to attract more and more customers, leads, and prospects for your business.
Having said that, the world of marketing is changing very rapidly in the current days. You can’t stick to one marketing fundamental for more time to gain considerable outcomes. Right! Your marketing strategies should alter according to the trends and changes happening in the business ecosystem.
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The year 2019 has completed almost nine months and heading towards the end. In the wake of it, most of the expert marketers, analyzing and studying all the past and present email attributes to predict the changes that’ll happen in 2020. That is known as the email marketing predictions!!
According to a number of marketing veterans, 2020 is going to be a year of many big surprises related to email marketing. Thus, I have filtered out some of the most crucial information and facts concerning the email marketing predictions for the year 2020, which you’re going to read right here.
Want to hear them? Then, go ahead!
List Of Email Marketing Predictions For 2020-
- Increased influence of user-generated content.
- Authenticity will be more prioritized.
- Increased email access on mobile.
- Email Automation is the future.
- Enhanced personalization in email writing.
1. Increased influence of user-generated content-
Increase in user-generated content is one of the most prominent email marketing predictions for 2020, as claimed by several marketers. So, in the coming year, you’ll see humongous growth in UGC regarding email marketing.
Before proceeding further, let’s read out the basics about. As the name implies, user-generated content is a piece of information developed by the product’s end-consumers, be it blogs, videos, text, or images.
In the era of social media, it’s quite evident how user-generated content triggers high engagement rates. Hence, the development of end-user content via email marketing tactics can make your business grow in no time. It impacts customers psyche positively about your business. You can say it aware people about your brand in a profound manner.
According to marketers analysis, in the year 2020, about 75% of customers will read reviews before purchasing anything from e-tailers. Also, people will be more likely to share your email content on different social media platforms. So, the integration of social media and email marketing will become even denser in the year 2020.
2. Authenticity will be more prioritized –
As we all know, human access to information has become very easy nowadays, which often make them feel that they’re losing out the touch of authenticity.
That’s why authenticity should be your priority while drafting emails for marketing campaigns.
Your email shouldn’t be all about offers, pitching, and selling. It can possibly make customers irritated and bored at the same point.
So, instead of writing highly business-oriented emails, try out something creative like storytelling. Make people aware of the story of your company regarding how you guys started it and much more.
Besides, these tactics also keep them sane while reading out your emails and simultaneously, attract them in a highly engaging manner.
According to marketers, this email marketing prediction is a present reality. The more your emails sound authentic, the better they engage customers and eventually increase the conversion rate.
3. Increased email access on mobiles-
According to a survey, currently, there are 5.11 billion unique mobile users in the world. Amongst which, about 2.71 billion are smartphone users. These figures are predicted to surpass immensely in the coming year.
Above data shows us how with time the craze of mobile devices are becoming more and more prominent among people. However, according to a study, 3 out of 10 email marketing tactics don’t get optimized for mobile phones. That’s bad news!
It states how still some of you’re not understanding the importance of easy access to emails on mobile phones. For making your email marketing campaigns super-successful, you have to optimize your emails for a better mobile-friendly experience.
And optimizing emails for mobile devices is not only about making the visual aesthetics of them understandable for readers but also making the whole journey of a customer seamless on mobile.
4. Email Automation is the future-
It’s a fact that automation has become a substantial part of business marketing. With time, it’s growing more and more. Due to increased demand for multiple tasking and shortage of time, automation is making its way possibly in every industrial sector. And email marketing is one of them.
Email automation software is enormously getting used by marketers these days. It not only saves their time but also frames email marketing gambits effectively without any houch-pouch.
Nowadays, we have a bunch of email automation tools to access. But, not all of them worth your time. So, before choosing any email marketing tool for your business, must research about them in-depth and detail.
As a starter in email marketing, I recommend you to use MailGaze for your business. It’s an all-in-one software for handling different aspects of email marketing. By using it, you can see all the best performing emails of your competitors. Also, take inspiration to draft more successful email marketing strategies for your business.
Check out its features and go for trial now.
I have also listed out some of the other best email marketing software. Take a look!
- Zoho Campaigns.
5. Enhanced personalization in email writing-
The concept of personalized email is not going to leave business marketing tactics. It is here to stay for a longer run. According to a study of marketers, email marketing will become even more personalized in the future.
As we all know, personalized emails make use of the reader’s personal data to create more impact on their thought process. These kinds of emails generally make use of the user’s name, age, gender, location, and many more to develop the right vibe.
At first, the main motive of marketers behind email personalization is to create a friendly relationship with prospects, and later pitching them regarding brands and services.
These were the top 5 email marketing predictions for 2020. Well, there are lots more things been said about the changes that will take place in email marketing panorama in the year 2020.
However, it can be possible that some of them might not turn out to be right in reality. But, an acquaintance with all these email marketing predictions will help you extensively for preparing in advance concerning the wanted as well as undesired changes.
Do you have some significant email marketing predictions to mention? If yes, then feel free to share them with me by commenting in the section below. I am waiting for your responses.