If you are a marketer, you might have already accustomed to most of the online marketing activities. Have you been also working on email marketing for your business? Are you getting good sales through email marketing? By implementing the right email marketing ideas, you could be able to boost your sales. However, if you are not getting any good results even after putting desired efforts, you might need to make some changes in your email marketing strategies.
There is no doubt that email is one of the most successful marketing media. According to a survey, most of the entrepreneurs have seen a hike of approx 20% in sales with email marketing. So, in my opinion, if it’s working for them, then it will work for you as well.
Don’t worry, even if you can’t be able to get the results what you expected from your email marketing campaign. Here we are going to tell you some ideas about email marketing, implementing which you can win more sales for your business.
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Idea Number One: Personalize Your Mails-
To gain more engagement on your business platform, this is the best idea that you can utilize. By personalizing your emails, you can interact with your target audience more efficiently. And it might also help you to improve your customer relationship. But for that, you need to have some information about your target audience. In such a case, you can rely on the best email spy tools like- MailGaze.
MailGaze is a SaaS tool using which you can analyze and track your competitor’s best promotional emails and contacts. That way, you would get more ideas to hone your email marketing so that you could be able to gain profitable conversion for your business.
Idea Number Two: Go with Social Proof-
Have you ever thought of including social proof in your email marketing strategy? Nowadays people have become used to of checking reviews about products and services before investing in them. In that case, using social proof in your email marketing strategy can help you to gain more sales for your business. With the recommendation of your genuine customers, you could be able to invite more potential leads for your business.
Idea Number Three: Keep Your Mail Short and Precise-
People usually avoid checking long emails. With long emails, you won’t be able to captivate the attention of your audience. In that case, you need to deliver concise and clear mails to your audience. Try to be more creative and make your email more captivating with small text size. With precise emails, you could have a better chance of getting a response from your subscribers. Just with a soft nudge, you might be able to catch the attention of people, and they would be ready to take action in your sales favour.
Idea Number Four: Make Use of Videos-
Nowadays, video-marketing is living up to the expectations of marketers. So why not also include it into your email marketing practices. By showcasing videos in your email, you could be able to capture the interest of your audience. That way, you could be able to get more clicks on your emails.
Idea Number Five: Split Test Your Emails-
To check the performance of your email advertising, you can perform A/B split tests. It will help you to learn about the ways in which you can implement to enhance your email marketing campaign. In this method, you need to compare engagement, clicks and conversions that you have got from your email adverts. Based on that, you can make improvements in your email marketing campaign so that you could be able to increase the ROI for your business.
Idea Number Six: Target Cart Abandoners-
There might be various reasons why your customer can abandon the products in their cart. It can be because they have got better offers from your competitors. There might be some other possibilities like they are not happy with the pricing of the product or they are looking for something else. You can convert those abandoners into your customer by sending them emails with better deals. There is also a chance that they would be ready to invest in your products right away after reading your mail. So don’t forget to include a CTA button at the end of the email.
Idea Number Seven: Re-examine Your Transactional Emails-
After the checkout, have you been sending transactional emails or thank you emails to your customers? If not, then you are missing the great opportunity to gain re-orders from your customers. It also helps you to improve your relationship with customers. With transactional emails, you can inform your customers about the details and pricing of their order. There you can also add a link on your transactional email, which allows the customers to track the current status of their order.
Idea Number Eight: Have A Dedicated Landing Page-
Most of the time, marketers used to add a link to their web site’s homepage in their email adverts. It helps them to gain more traffic on their website, as it could also help to improve the SERP (Search Engine Result Page) of their website. In order to gain higher sales conversion, you need to attract more audience on your business platform. And having a dedicated landing page on your email adverts is a sure way of doing so.
Idea Number Nine: Create Habits-
If you want to gain regular engagement of customers on your website, then you need to work on turning your subscribers into potential customers. For that, you need to be consistent with sending your emails to your subscribers who have willingly joined your email list. By sending regular emails adverts to your subscribers, you can encourage them to invest in your brand products and services.
Idea Number Ten: Check Your Segmentation-
Have you been updating the segmentation list of your email marketing strategy? Are you getting proper results with your email marketing segmentation or you need to implement other attributes in your email marketing strategy?
As a marketer, you should know that segmenting email marketing list can help you to enhance the open rate and click through rate of your website. By doing so, you could be able to increase your website’s engagement. And it might also help you to enhance the ROI in your business.
These are some of the best email marketing ideas which you can implement to gain more sales for your business. Most of these ideas were quite simple to implement. But after the implementation, it would help you to create more sales opportunities for your business.
So why to wait, you can start implementing these ideas to enhance your email marketing strategies now. In case if you need further help to implement these ideas, you can contact us by commenting on the comment section given below.