Have you ever thought of including email campaigning in your marketing strategies? If not, then you are losing a great chance to connect with your target audience. Based on the stats, 59% of B2B marketers say that email marketing is the most effective way of generating better revenue for the business.
However, if you are using it for marketing purposes, then you can’t rely only on the manual work. There you need to take the help of email marketing automation. You can also say that email automation became an essential part of marketing needs.
In this article, you will learn about email marketing automation, and how it will work to fulfill your marketing needs? If you are a beginner as a marketer, then you look for the tips shown here, which might help you to enhance your email marketing campaign.
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What is Email Automation?
It is a service which allows you to trigger emails automatically in response to the user’s activities on your website or web app. Using automated emails, you can contact directly to the people who are really interested in your brand products.
With traditional email marketing, you can target a large group of people to promote your brand and create more sales opportunities for your business. However, with automated email marketing, you can send promotional announcements to your customers. While you can also take follow up with them automatically.
How Email Marketing Automation Work?
With automated-email service, you can compose an email and trigger (Automatically send) it to your audience. It also has the features which allow you to control the automation based on your marketing needs. Based on the relevance of your content, you can also track the emails of your competitors. That way, you can gain more ideas for your email marketing campaign.
With smart automation, you can send the right email at the right time to reach the right audience. It not only performs the triggering of emails (Automatically Sending) but also provides information based on the activities of customers on your business website. It can help you to analyse the performance of your email marketing campaign, and find those email contacts which are active and real.
Events to Trigger Automation
- When someone signs up on your website, it will get the email contact and other information about that person.
- You can identify the subscribers those who have visited on your website recently and trigger emails to those subscribers based on their interests.
- The people who have subscribed on your website, you can send survey emails to ask for their response about your brand. Based on their answers, you can target them to convert them into potential leads.
- There is a possibility that some customers would abandon the items in their cart. In such a case, you can ask for their response via email and try to encourage them to get back.
Based on an analysis, more than 60% of the time, people usually abandon the product in their cart. If you want to reduce the cart abandonment rate for your business, you need to encourage your customers.
Things to Know, Before Starting Email Marketing Automation
To start your Email marketing automation, you need to get familiar with the terms which you are going to use in your email marketing campaign.
To Know about Subscribers:
Not Verified Subscribers:
These are the people who have subscribed at your website while they are not verified yet.
When you are sending emails to those who don’t opt for your services, or you might be overdoing it to the people who opt-in for your service.
People those who did opt-in on your website, but later unsubscribed from your site. In such a case, you can encourage such people to retry your service again.
Trigger to Emails:
It shows that you have sent an email to the people who are active on your website.
You can email automatically to the people those who have subscribed at your website, or you can also ask for their response about your brand products and services.
It is the measurement which shows the rate of undelivered emails that you have sent. If such sources are temporary, then it can be called soft bounce. However, in the case of permanent bounces, your message can’t be delivered to that email address.
The rate of click which you are getting on the links of your sent emails. With higher click-through-rate, you could be able to attract more audience on your website. It might also help you to gain more sales for your business.
Email Marketing Automation Features
With the manual way of email marketing, it would be tough for you to send emails to multiple contacts. You might not be able to respond to your subscribers, which may also result in the reduction of people who have subscribed for your website.
In such a case, you need the best email marketing automation tool- MailGaze. Using the automation features of this tool, you can improve your email marketing strategies.
Here are shown some of the essential email marketing automation features of MailGaze:
- Get a detailed analytical report on the performance of your email marketing. It will show you the things which are lacking in your campaign. So that you can improve your performance.
- It can help you to track the email marketing activities of your competitors. That way, you can enhance your marketing ideas to perform better than your competitors.
- You can also create a custom list of the websites of your competitors whom you want to check.
- It can help you to learn about the promotional emails of your native market. That way, you could be able to analyse the trend in your native market.
- Instead of doing countless hours of manual research, you can make use of automation to do surveys. Based on its report, you can target the audience to enhance your sales.
If you are planning for a profitable email marketing campaign, then MailGaze can be an option which can fit in your budget. It is an advanced SaaS analytic tool, using which you can analyse and track your competitors best promotional tactics to improve your own email marketing performance.
Steps to Automate Your Email Marketing Campaign
Step 1: Planning
The first step of email marketing starts with planning. Based on the advertising budget, you should create the blueprint for gaining success in your marketing campaign.
Step 2: Selection of Right Automation Plan
With most of the email marketing automation tools, you can find multiple options with the plans. As in MailGaze, you have three options:
Basic Plan: $9.99 per month
Standard Plan: $19.99 per month
Premium Plan: $29.99 per month
Step 3: Workflow Setup
Now you can make use of automation to access the information of people who have subscribed at your website. While you can automate your emails to target such people to increase sales conversion of your business.
Step 4: Measure Performance
Based on the analytic report, you can make improvements in the things which you are lacking. While testing and refining your efforts, you can improve your email marketing performance.
Through the email marketing campaign, you can educate your audience, you can enhance your reach with the audience to gain more customers. You can also encourage your audience to invest in your brand so that you can increase the sales conversion for your business.