People often use email marketing as a tool to broadcast their messages or as a sales tool which usually ends up spamming the user’s inbox. One may produce a few leads this way, but the engagement won’t reach its peak.
In order to implement a successful email marketing technique, you need to build a healthy relationship with your customers. How to do that?
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Well, for starters, you can get to know your customers a little better and then target them accordingly. You can also send them personalized emails and newsletter based on their interest.
The reason I am preaching so much about email marketing is that email is used by everyone daily. Not all your customers will read your blogs or visit your social media page, but they are sure to open their email once a day. It doesn’t matter whether you are using B2B or Direct marketing technique email is still the most effective way to target people.
But, you cannot launch a B2B email marketing campaign without a full-proof strategy. And that’s what we are here to talk about, but first, let’s get the basics cleared up.
What Is B2B Marketing?
B2B marketing or also known as Business To Business Marketing is a type of marketing in which selling of goods is done from one company to another. For example, you are a farmer who grows corn. Now, you can either sell the corns yourself or to a business who takes raw materials. Which method you think will make more money for you?
If you guessed, selling to the business you are absolutely right. The reason is simple, a company that takes raw material buys it in bulk whereas, a person buys the same thing according to his/her needs. Thus, you are bound to have more profit if you are selling it directly to another business.
Why You Need A B2B Email Marketing Strategy?
I am sure right now you must be having several questions in your mind like why do I need email-marketing strategy for my business? What’s the benefit?
Well, there are more than 70% of B2B buyers in the market that is willing to share useful content via email. It means that not all the emails from your company will end up in the spam folder. And the content which doesn’t end up in the spam folder will eventually be seen by some people. Even though the coverage is small, the chances of hitting your targeted audiences are more.
Plus, people tend to share content if it is valid regardless of where it came. In other words, your emails are going to be forwarded if you hit the right audiences.
Another reason is Return! Yes, return.
You may think that social media engagement will get you more return as compared to email, but that’s not the case. Even the influencers have a return of $6 approx for every dollar spent. Whereas email marketing has a return of $44 for every dollar spent, yes you read it right $44. That’s seven times more than what your social media influencers can achieve. Thus, email marketing holds significant importance in making your company successful.
There are countless websites that provide email marketing services like Mailgaze and Mail Chimp. You can use such services and increase your email marketing game by a huge margin as they provide many services such as spying on your competitor’s email campaign, analyzing these emails, etc.
Watch the video below to learn more about Mailgaze –
Now, that we have learned everything about B2B marketing and its importance, let’s move on to the tips.
Tips For Effective B2B Email Marketing
1. Catchy Subject Line
Subject line matters as most people open the email only after reading the subject line of an email. Thus, you must make it as catchy as possible.
Here are some points with the help of which you can make a better subject line for your emails:
- Ask question. It is a great way to intrigue people’s curiosity and make them open your email.
- Keep it short. Always make sure to keep the subject line of your email short, under 50 characters.
- If you want you can add emojis to make your email stand out.
2. Know Your Clients
Knowing your clients/audiences here mean much more than your niche and location. You have to keep in mind that you are not targeting regular audiences here, you are focusing on much more evolved species of humankind; I.e. Businessman.
These people are different from the rest of us as they don’t make decisions on a whim or someone else’s suggestion. They totally rely on numbers and money. They make decisions based on a product’s price and features and then carefully select the most appropriate choice accordingly.
3. Be Brief
Nobody wants to see a long text as soon as they open an email, it’s like reading a book or a blog. Thus, it is essential to keep it short and to the point.
People don’t wanna spend too much time on something so small they want information quickly. So, make the content concise and easy to read. But if you are working on email newsletter than things might change for you, as it is a bit different. Here people will be looking for the proper information, and you can’t afford to be concise. Although there is no word limit in a newsletter, it’s better to keep the word count in between 500-750.
4. Create Authentic And Customer-Focused Content
Authentic and fresh content is always a great way to make sure your email is successful. People respond to the new content fast, and it is the same with B2B email marketing.
The most important thing to remember is that the content you are developing is not for you, it’s for your customers so devise it accordingly. You must focus more on issues or benefit of your customers than your company. It is one way of creating customer-focused content.
5. Create A Message That Is Easily Understood By Anybody
Your B2B messaging strategy decides the way your customers relate to your brand – the easier they understand your services, the faster they fall for them. It’s simple. Try to explain your emails to non-specialist audiences (say, your grandma) and look whether they understand it easily.
Draft an organized message theme, that makes your services clear in the minds of your target customers. Make sure that your services sound relatable to them. Also, creating a reliable and captivating landing page will keep your audience’s attention captured. Don’t drag the content too long, and keep it simple yet catchy.
Ready To Market Your Products Yet?
Email marketing has always been effective, and you can rely on it to generate good B2B sales for your company. Use the tips mentioned above to develop a killer strategy and then target your audiences.
Alright, that’s enough from me. If you think I have missed any of the tips or if you have some better ones. Feel free to mention them in the comments.