Email Marketing 101 With Examples
Email marketing is the act of marketing your company’s products or services by sending a commercial message, often to a group of individuals, via email. Integrating email marketing into your marketing campaign management can assist in making your customers aware of your latest products and offers. It can also play a part in your marketing strategy by generating leads, raising brand awareness, creating connections, and keeping customers engaged between transactions. You’re about to take a deep dive into the world of email marketing, how it can help grow your business and also look at some of the top email marketing examples in this article.
Since its inception, email marketing has come a long way. You can get incredibly creative and provide customers with a great experience without making things too complicated. An email marketing campaign with a well-thought-out strategy delivers a high return on investment. It also outperforms other marketing strategies in terms of return on investment.
Achieving good results and increasing the conversion rate requires putting forward several email marketing methods to adjust, measure, improve, and sustain a great subscriber experience. That employs several email marketing methods to measure, improve, and maintain a healthy customer experience.
Creating a few emails and sending them out regularly throughout the year is not enough. Instead, we have compiled a list of critical methods for improving your campaigns and turning them into valuable marketing assets.
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5 Effective Email Marketing Strategies
Any marketing campaign should include an email marketing strategy. Email is the most cost-effective method of promoting your products, communicating with customers, and achieving your company objectives. Here are the most effective email marketing strategies for extraordinary results with email marketing.
Personalize Your Emails-
Personalizing your emails doesn’t mean sending individual emails to every customer. Email personalization means collecting customer data and creating a personalized message for them. According to an Experian study, personalized emails can increase your transaction rates six times. 70% of brands do not use personalization in their email marketing campaigns, meaning customizing your emails will help you stand out from your competition.
Segmenting Your Customers-
Segmentation is the second most valuable aspect of your email marketing campaign, according to email marketers. Segmenting your email list into groups of similar people can help you deliver the relevant information to the right target audience. Segmentation allows you to get better open rates, revenue, leads, transactions, and more customers.
Sending Mobile-Friendly Emails-
More than 60% of all marketing emails are viewed using a mobile phone. Sending an unoptimized email for their device to your customer may cause them to stop being your customer.
Social Media –
All email marketing campaigns must incorporate social media. These two digital marketing channels can work together in numerous ways to help your business reach new heights. Social media can also help you in growing your email list. Providing links to your social media channels into welcome emails to new subscribers is a great way to introduce your audience to your various platforms.
Running Trigger-Based Campaigns –
Trigger-based campaigns consist of a series of marketing emails delivered to contacts in response to particular activities they perform. Trigger-based campaigns are an excellent method to stay in touch with your subscribers. Instead of sending out the identical monthly newsletter and weekly promotional email to everyone, keep in touch with your audience based on how they connect with your business.
Email Marketing Examples –
Let us now have a look at some of the most successful and innovative email marketing examples –
Subject line: Reminder: Reunite is today!
Type: Event Reminder.
Goal: Increase attendance for Shopify’s Livestream event.
Shopify’s sample of email copy has a professional tone, addressing pain areas rather than evoking passion. Visuals are also used in the email design to make it more lively and trendy. The email campaigns colors are ideal for making the CTA stand out. The use of color also promotes visibility, which boosts Shopify click-through rates. Aside from the primary CTA, the company encourages members to add the event to their calendars, explore the network, and participate in meaningful conversations.
Subject line: Your Amazon.co.uk order of “POP! Bobble: Star Wars”
Type: Order confirmation cross-sell
Goal: Show order summary and cross-sell relevant items to customers.
Amazon’s cross-selling email marketing example: offers relevant products to encourage customers to buy more. It employs innovative email copy that is more appealing to the target demographic, and buyers can effortlessly purchase additional products by clicking on each item.
Subject line: Last chance for free food!
Type: Mobile app engagement.
Goal: Using a free meal competition, encourage people to download Wendy’s app.
Wendy’s email marketing strategy successfully promoted its mobile app via a competition. It made use of images to entice subscribers to take action. It also developed a clear CTA button that directs users to the app location.
Subject line: Thanks, your order is completed.
Type: An order confirmation.
Goal: Summarizing recent orders and cross-selling relevant items.
Audible provides its consumers with a simple order confirmation that includes all necessary information. It has a CTA that allows them to use the service and improve sales through product suggestions.
Subject line: Design tips that get right to the point
Type: B2B Educational Email Campaign Example
Goal: Help users learn how to use the tool better.
Canva creates an email marketing campaign that teaches the audience without tiring them out. It employs CTAs to demonstrate to users how to put the suggestions into action, and it is straightforward and eye-catching to capture the subscribers. Canvas’ email marketing strategy is one of the best b2b email marketing examples.
MailGaze: Email Marketing Management Platform
Mailgaze is an outstanding email intelligence tool that enables you to assess email trends without jeopardizing your privacy. Mailgaze provides complete search and filter options to assist you in locating the emails that you and your organization require.
Mailgaze enables you to track and dissect information from your competitors’ email campaigns, which you can use to assist your email campaigns and maintain a competitive advantage. Mailgaze helps you create your enthralling email marketing strategy that will keep you at the top.
Key Features Of MailGaze-
Various Search Options:
Search emails by Keywords, Domain, Advertiser, Text In Image, Object In Image, Celebrity In Image, Brand Logo In Image
Get in-depth insights about your competitor’s Emails, winning strategies, what eCommerce platform and tracking tool they are using to be successful.
Get a detailed view of the performance metrics such as daily social engagement and weekly keyword trends, along with the reach of every ad across genders, various age groups, and countries.
Search emails by Keywords, Domain, Advertiser, Text In Image, Object In Image, Celebrity In Image, Brand Logo In Image.
Locate Emails Quickly:
Locate emails quickly with options like email received between and email captured between.
Filter Emails Like A Pro:
Filter emails by age and gender.
Creating a good email and creating an email marketing campaign are two entirely different things. Creating an email marketing campaign is all about driving sales, connecting with your audience, and building a community around your brand. The key to a successful email marketing campaign is optimizing every aspect, from the subject line to the content and call-to-action.
Using MailGaze, segment subscribers to send just the most relevant information, test emails to see which aspects perform best, and create highly tailored trigger-based campaigns.