5 Best Ways For Creating Cold Email Marketing Strategy
Have you wondered why your cold emails do not get seen? Do you know the reason behind it? You are not the only one, and the reason behind it is pretty simple, it is hard, and most people are doing it wrong and say that cold email marketing is not working.
Cold emailing is not as simple as other communication mediums for two reasons. Lack of relationship with your prospects yet, and you lack non-verbal feedback, so you can not alter your practice in real-time. As an outcome, most cold emails fail. And this is the reason why it is one of the most undervalued marketing practices out there. And most people fail at it due to not so good cold email marketing strategy.
But this does not mean that it is not worth it. People have built careers and launched start-ups with little more than cold emails. In order to get responses, a cold email has to be concise yet influential and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role.
In this article, we will discuss what email marketing is about? How to create a cold email marketing strategy? And some cold email marketing examples. Let’s dive in!
What Is Cold Email?
A cold email is an initial email sent to a recipient to acquire a benefit in terms of favor, deals, opportunity, or any other dual-sided gain. In simple words, sending an email without prior permission or contact with the recipient is called a cold email. For example, a cold email is similar to a cold phone call but less intrusive.
Many think that cold emails are spam emails, but they are not. Spam emails are sent to many email addresses at once, without the relevance of the recipient or ensuring that the email addresses are even real themselves.
In contrast, a cold email is generally sent to a relevant and suitable prospect. There is at least some research done on whether the recipients are relevant and that email address has been verified.
What Is Cold Email Marketing?
Cold email marketing means using email outreach as a medium to achieve your email marketing objectives regularly. It is a manner of communicating with a list of prospects by utilizing email as the primary way of communication. For a successful cold email marketing strategy, your prospects not only read your email but also respond to the mail as part of your email marketing campaign.
How To Create A Cold Email Marketing Strategy?
Step 1: Set Up Your Cold Email Outreach Signature, Profile, And Provider:
No one wants their emails to go to SPAM. Precisely this is why you should follow these simple three rules before doing anything else.
Here are the three basics you should start with:
Choose Your Email Provider:
There are 02 types of email providers you can go with:
- Paid (For example, G-suite)
- Free (For example, Hotmail, Gmail)
Choosing a paid email provider is a better choice. Because you can create emails with your corporate domain to gain more trust, and the deliverability is much better.
Set Up Your Email Profile Correctly:
It does not matter how reasonable your cold email campaign is because nobody replies to an email having no profile photo.
If you want your prospects to pay attention to your cold emails, add:
- Your REAL name
- Real photo
- Your authentic information
Set Up Your Email Signature:
Keep your email signature clean and relevant. For example, here are two examples:
Step 2: Create An Email List:
It is obvious, right. Before starting your email campaigns, you need a list of prospects to contact. Because a cold email to everyone is a bad email, try to avoid messaging every single person on the planet. Make sure you are targeting a focused customer persona. You can start by summarising the qualities of your best customers. It will help you make a relevant email list and improve the chances of getting responses.
Step 3: Learn To Write A Great Email:
You might have read many articles and think that writing a cold email is as simple as using a template and changing the words, but it is not that easy.
For one, using a pre-made template does not comprise writing your own email. There is also a higher possibility of sending emails your recipients have already seen because of recycling templates. In simple words, your insincerity will be straightforward obvious, and your email will instantly be deleted or labeled as spam, which is worse than all.
In practice, writing an intriguing cold email is a skill. It is a skill that comes more naturally to some than others, but one can also learn it.
Craft Enticing Subject Lines:
A subject line is solely dependant on the contents of your email, your objectives for the email, and who you are reaching. Here are the general rules:
- Be concise.
- Invite curiosity.
- Be honest (Not tricking recipients into opening your emails by misleading them).
Write an Interesting and Compelling Email Body:
Try to keep cold emails as concise as possible. The more relevant your product is to your prospect, the more freedom you have when writing your email. Regardless of who you are sending emails to, there are a few rules to follow:
- Distinctly describe the purpose of your email.
- Answer what is in it fr the recipient.
- Avoid using first-person pronouns like I, we, or our, and use words like you and yours instead.
Tell Your Recipient What You Want to Happen Next:
It is crucial to end your email with a closing statement that also acts as a call to action and conveys to the recipient what you want to happen next. Choose an appropriate CTA by putting yourself in the shoes of the recipient. How would you respond if you were in their position and received this email? What would you want to happen next?
Step 4: Scale Your Cold Email Strategy:
Scaling cold email is a given for most businesses, but it is even more essential for small businesses that can not afford to blow cash on unnecessarily labor-intensive campaigns. To avoid this, you can see what your competitors are doing. But how can you do that?
With the help of MailGaze!
Mailgaze is an excellent email spy tool, allowing you to monitor, track and analyze the email tactics of competitors and build the smartest email campaigns. It offers to evaluate email trends without sacrificing your privacy. Mailgaze provides control over one of the fastest-growing email advertising platforms on the internet, thanks to comprehensive data from social media sites.
- Discover Interesting New Email Strategies
- Save Money On Email Campaigns Testing
- Scout brands of the competitors
- Browse Email By What is Important
Step 5: Follow Up with Your Prospects:
It is never a good idea to assume that someone is not interested if they did not respond to your first email. And you do not remove their name from your email contacts list yet. It is normal in cold email marketing campaigns to get a cold shoulder on your first message.
In fact, according to a study, while 18% of recipients replied to the first email they were sent, 27% responded to the sixth email. So stay optimistic and keep following up with your prospects.
Cold Email Marketing Examples:
Here is a cold email template is based on My higher-up asked me to reach out technique.
Fundamentally, you write an email as if a higher-up (e.g. your CEO) asked you to reach out to this company specifically. Then you forward that email to the prospect, including – forwarded email. The subject line plays into this with – Fwd: YourCompany + ProspectCompany
Crafting a personalized cold email such as this takes more effort than modifying a template and hitting send all”, but you will see drastically higher response rates by being genuinely relevant.
This email has many factors that make it successful:
- It leverages a catalyst event of the prospect getting a new job.
- This email has an attractive and familiar-looking subject line to enhance the open rate.
- Connects to prospects by indicating that taking a new role is stressful. Smoothly introduces the sender’s expertise.
- It does not ask the time of the prospect, rather focuses on designing open-minded questions to get a response.
- When the prospect responds, it is a perfect time for suggesting a time for the meeting.
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Wrapping It Up:
So there you are. Now that you know what cold emailing is all about and how to create a successful cold email, it is your time to shine with it.
Even though there are a lot of cold email templates already available that you can use. But you always need to add a personal touch to your emails. Because if you don’t personify your emails or incentivize, do not expect to get replies.
Now, try using the tips I shared and make adjustments based on the type of outreach campaign you want to launch. And most importantly, incorporate the best email marketing tool- Mailgaze, to launch unfailing email marketing campaigns.