Email Marketing: 05 Ways To Shoot Up Your Sales Numbers
Email marketing is far from an old-fashioned method of selling products and services to increase your sales cycle. Many customers like receiving emails from their favorite companies. True, even if they are more interested in that brand professionally than as a product to buy. However, not all email marketing campaigns are the same. Instead, businesses may employ various email marketing examples over time depending on their needs.
The sort of products, client base, and whether or not a company sells primarily to companies all play a part in selecting which types of emails to send. Newsletters, for example, are quite beneficial in the B2B for-profit arena and for NGOs in general. And when you have the answer to what is a sales cycle in place, you always know what your next move is and where each lead is in the cycle.
E-commerce firms and those who provide direct sales cycle from their websites, on the other hand, can gain from abandoned cart emails, while those that do not sell items will not. The most straightforward strategy to maximize ROI over time is to understand which forms of email marketing are most suited for your firm. Continuous testing and optimization are the most effective methods of learning.
It’s time to stop focusing on the design of only your most important emails and start sprucing up all the others. So if you have an email list and want to know what sorts of email campaigns will perform best for your clients, when is the best time to start your email campaign, or how to compose an email, keep reading to understand the stages of sales cycle for email marketing.
What Exactly Is An Email Campaign?
An email campaign is a series of multiple individual emails (or, in some cases, a single email) delivered in a predefined order over a set period. All serve the same stated objective.
At the same time, while each email marketing has its aim, it must be connected with the goals of the more extensive email marketing and digital marketing initiatives. As a result, an email campaign can be considered a component of a digital marketing complex.
You must become acquainted with various email marketing campaign types and apply them all to your firm. It is vital to select a style that will assist you in reaching your aim. You’ll have more material to distribute to your mailing list this way, and you’ll be able to keep your subscribers interested for longer.
05 Different Types of Email Marketing Campaigns
Welcome emails are critical because they may help you create an excellent first impression on your audience. After joining your email list, these are the first emails members receive from your company.
You want to promote your company positively, thus your welcome emails should be memorable and worthwhile to read. Welcome emails allow you to clearly define your brand and assist subscribers in getting more comfortable with it. Customers want to feel valued by your company. Welcome emails may also demonstrate how much you appreciate your members.
Sending an offer to new subscribers is a terrific way to show appreciation. It might be a discount, a free trial, or something else. It’s an excellent approach to thank them for signing up for your emails and demonstrating your appreciation for their business.
Welcome emails are the most prosperous sort of communication for converting prospects. They generate five times more clicks than regular emails. Try to sweeten the deal and tempt your audience to convert by including an offer.
People are already interested in learning more about your company, so adding an offer piques their interest.
Conventional Promotional Campaign
It is the most typical email marketing campaign, and you must be most familiar with this one.
You’ve probably got a promotional email from a brand in your inbox or a few hundred. As a customer, I’ve seen that they are less frequently planned or organized than we’d want to see.
They’re like machine-gun fire, repeatedly appearing in inboxes with a rat-a-tat-tat repetition that never changes. That is not what we advocate – plan these initiatives carefully.
Rather than sending ten individual one-time emails marketing your items, why not plan a campaign that is progressive or united in some manner so that each email builds on the previous one and leads to the next?
Here are some ideas to liven up your typical email promotion:
- Elicit Emotion
- Include some humor
- Keep them guessing
- Provide a free product
- Use famous music slogans.
- Use eye-catching colors, graphics, and fonts.
- Provide a free product
An online occurrence triggers this form of an email campaign that your marketing team has recognized. Event-based emails provide a non-intrusive touchpoint that can expand communication beyond the website.
If you operate an e-commerce website, you may send an email to a user who abandons their shopping basket. It is a chance to offer a reminder or include a discount coupon to enable their transaction. Profile change notifications, registration confirmation, and other transactional or web-related events are examples of event-based emails.
Emails About Cart Abandonment
Surprisingly, 69 percent of online shoppers abandon their shopping carts, which means they put something in their online shopping basket, consider checking out, and then depart.
Fortunately, a simple solution is to recoup missed sales cycles: a cart abandonment email campaign.
Newsletter emails, like content announcements, bring consumers up to date on what’s going on at your firm. It is familiar to email marketing for B2B companies and nonprofit groups. Companies who want to prove their social responsibility are increasingly using it.
For most businesses, this is a blend of industry news and developments. With that in mind, what information should you include in newsletter emails? Add blog content and anything you’ve selected that your readers could find helpful.
Thought leadership content or the most recent conversations in your sector are excellent examples. Whatever you include in your newsletters, the goal is always to create some brand affinity.
When Should You Send An Email Campaign?
The message’s subject matter determines the ideal time to send an email campaign, the audience’s lifestyle and habits, and the day of the week.
Because Monday is the busiest day of the week, the most significant days are often Tuesday, Wednesday, and Thursday, and on Friday, individuals strive not to leave anything for the next week and complete their week’s chores.
Because Saturday and Sunday are frequently family days, individuals spend most of their weekends relaxing rather than checking emails. Learn more about the optimum time to send email campaigns on our blog. The best times are:
- Around 6 a.m., because many individuals check their phones in bed;
- Around 10 a.m., because individuals read their emails at the start of the workday;
- People take lunch or coffee breaks at 2 p.m.
- From 8 p.m. until midnight since this is when most people are free, and many of them check emails before going to bed.
In most circumstances, however, it is much easier to determine the worst time to send email campaigns: it is challenging to receive emails during rush hour when people go to and from work and at night since there is a chance of waking them up. It would be best if you avoided these hours.
To determine the best time to send emails for your industry, A/B testing is required. The success of an email campaign is measured by open and click-through rates in A/B tests.
Give Mailgaze a try once you’ve determined the ideal strategy for your email marketing campaigns.
Mailgaze is an excellent intelligence solution and the best email marketing software that allows you to examine email trends anonymously. Mailgaze offers a wealth of search and filtering features to help you and your organization find the emails you need.
Mailgaze can follow and analyze data from your rivals’ email marketing, allowing you to better your own and remain ahead of the competition. Mailgaze can assist you in developing an effective email marketing plan to keep you ahead of the competition.
- Keywords, domain, advertiser, text in an image, an object in the picture, a celebrity in the image, and a brand logo are all acceptable.
- Learn everything about your rivals’ emails, winning strategies, eCommerce platforms, and tracking tools.
- Get a detailed analysis of critical performance metrics such as daily social engagement and weekly keyword trends and the reach of each ad across genders, age groups, and locations.
- Use choices like email received between and captured between to locate emails quickly.
- Filter emails with ease. Emails can be filtered by age and gender.
A Checklist To Ensure Successful Email Campaigns
It’s easier said than done to send outstanding emails every time – emails that engage your readers, develop long-term connections and convert prospects. You can follow a simple checklist to give every email you send the highest chance of being a “high-performer.”
- The subject line is relevant to your subscribers and will readily catch their attention amid other subject lines.
- The subject line is pertinent to the email’s content.
- The subject line should be no more than 65 characters long (to optimize for emails read on mobile devices)
- The design demonstrates your professionalism and industry knowledge.
- The design is consistent with your brand identification and previous and upcoming communications.
- The design is mobile-friendly (thumb-friendly)
- The design is essential, clean, and pleasing to the eye.
- The email’s content is relevant to the subscriber to whom it is delivered.
- The email’s content is consistent with your brand tone and previous and future email campaigns.
- The subject line is followed logically by the preheader text.
- The preheader text is exciting and relevant to your target audience.
- The email header communicates your brand identification or the precise topic of the communication.
- Your physical address is shown at the end of your email.
- At the bottom of your email, there is an unsubscribe option.
From The Name
- Your viewers readily remember your From Name.
- You’re From Name is consistent with your identity (for example, @yourbranddomain.com rather than a free email service like Gmail, Yahoo, etc.).
- Your ‘From’ email address is your work email or another address; it is not a “no-reply” address.
What To Remember,
The sorts of email marketing campaigns you send significantly impact how engaged your subscribers are. If you use this sales process cycle to your advantage and get off to a good start, subscribers are more likely to open the following emails.
On the other hand, if you start with a sales cycle pitch and then bombard people with more every day, you’ll undoubtedly wind up in spam—finally, subscribers like emails that provide actual value, preferably with a personal touch. You may reach every nook and crevice of email marketing success by using these common threads of email marketing campaigns.
Finally, if you need the best email marketing provider for a full sales cycle to send these messages, we propose Mailgaze.