Email Sales Templates-11 Writing Tips

Whether you’re mining for warm leads, promoting a new launch, or following up with a previous conversation, eventually, you have to send an email.

With the right email sales templates, you can convey a winning message that captures the reader’s attention and provide you with a sale opportunity.

The best sales emails focus on the customer’s requirements and time by customizing every aspect of the message, from the subject line to the CTA.

In addition to saving time, email templates allow an increase in your number of outreaches.

How do you begin a talk that will result in completing the deal?

Not Sure?

Let’s find out here-

Key elements of well-written email sales templates to have more chances of success-

11 Best Tips to Write B2B Email Sales Templates

1. Have Engaging Subject Lines

Handle Your Subject Lines With Great Care

“Subject lines are the first thing people notice when they open your email”. So, handle your subject line with great care.

Always make sure your sales email subject line is short and enticing. 

Do not communicate like you are pitching excessively. And most importantly, keep it uncomplicated, simple like a conversation.

Studies reveal that if your email sales templates include the name of the recipient in the subject line, it is more likely to get opened up by the receiver, this is particularly true for cold emails.

Additionally, compose subject lines that speak about a specific pain point, ask questions, and present data-based insights utilizing the email spy tool Mailgaze.

Also, Mailgaze can save you money on A/B testing the subject lines by telling you about the subject line that delivers a higher open rate.

Sales email example of popular subject line:

 “[Introduction] [your name/ company] <> [their name/ company]”

“[Name of their company]”

“Trying to connect” Or

“Quick request”

“Make sure your entire subject line is visible on desktop and mobile.

If you have a mutual connection, try something like ‘x person said to get in touch.'”

Tip: Aim to achieve a minimum open rate of 30% to 50%.

“Spammy” words to avoid at all costs in your subject lines-

  • Final
  • Help
  • Donation
  • Complimentary
  • Sale
  • Don’t
  • Reminder
  • Exciting
  • Partner
  • Unique
  • Tempting
  • Solution
  • Discount
  • State-of-the-art
  • Specials

2. Keep Non-generic Opening Lines

Make Sure Opening Lines Don’t Sound Automated

After the subject line comes another important part, i.e. ‘Opening line’ of your sales email.

The opening line will keep the recipient glued to read till the email ends.

Try to open with personalized lines such as “I loved your blog post …” 

If you can not get too personal with your message, cite a relevant statistic that may address one of their pain points.

Make the email as personalized as possible by researching at their LinkedIn profile or company website, and adding personal bits of information will make you stand out for sure.

Just make sure that it doesn’t look like an automated, general email.

And, avoid the generic “Hi, my name is …” introduction (which wastes time and isn’t customized).

Instead, start a meaningful conversation with your reader.

 Here are some examples-

  • I noticed you …
  • [Mutual connection] mentioned …
  • I loved your post on …
  • Congratulations on …

3. Tailor the Body Length to Your Audience

The first sentence in the body of your email sales template is important to convey the value immediately to the recipient.

Studies suggest “emails between 50 and 125 words had the best response rates at just above 50%.” 

However, sales emails with roughly 300 words had better response rates than those with fewer than 100 words.

It largely depends on your recipient, whether you are targeting a high-ticket B2B purchase or writing to a busy executive.

 A detailed email can help establish a relationship if the body of your email is to the point.

Avoid generic value propositions- “We help web marketing firms increase their lead generation by 400%……types”

Instead, ask questions aligning with your prospect’s goals. 

Here are some examples:

  • How would you like to improve your strategy?
  • Do you have unanswered questions about [topic]?
  • Are you not sure[mention the issue]?
  • Has it always been this way?

4. Avoid Talking About Yourself

Convey What Value You Will Bring For Them

While approaching a prospect for sale, you must understand that the recipient needs to be conveyed what value your product or services will bring to them.

Research your contact thoroughly before sending a sales email to learn about their needs and interests. You can use the email spy tool Mailgaze to complete a search about your prospects.

The user-friendly interface of Mailgaze lets you perform a comprehensive search with filtering capabilities to help you find emails you need to know about for sending emails.

Tell them what you can do for them, avoid speaking about yourself and how wonderful your company is.

5. Include a Clear Call to Action & Next Steps

Don’t Confuse the Recipient With Fancy Words & Unnecessary Content

Make sure you don’t confuse the recipient with fancy words and long unnecessary content.

Focus on a call to action that stimulates the prospect to do something actionable. Don’t make the reader guess what they should do next. 

Provide direction to keep the conversation going.

Try to make it an open-ended question, like ‘ how do you feel about us talking Monday?’ and put your calendar invite,”

6. Take Care of the Time of Sending

Try to Approach at Key Moments

Timing is everything when it comes to email sales templates.

Try to approach the prospects at key moments, like at a new product launch or during a new acquisition time, change of leadership, or when the company gets funding to have a better chance of a successful conversion.

7. Closing

Show Clarity of Purpose With Closing Statements

A strong closing statement indicating a clear path to action is the best end to an email sales template. 

Try ending with these straightforward questions to prompt a response:

  • Do you have time on your calendar to discuss?
  • Have you given thought to this proposal?
  • Let me know your next step?
  • Do you have a few minutes to catch up tomorrow?[mention date & time]
  • Do you have any more questions I can clear up?
  • Let me know if [business goal] is a priority for you now, or sometime in the future.

8. Signature

Simple, Professional Signature Is The Best

A sales email signature should not be a distraction. 

Instead, stick to these email signature guidelines:

  • Keep it short, simple, professional, and on-brand.
  • Include your phone number for contact purposes.
  • Include a link to your online profile of choice — such as LinkedIn or Facebook.
  • Avoid images and quotes entirely.

9. Give Your Email Sales Templates a Personal Touch

Personalize Your Email Sales Template

Keeping the emails concise and personal is key. 

This is the only text you’ll be writing. So, focus on your email to resonate well with your prospect, where it meets their business needs.

It is especially required with follow-ups and re-opening channels. 

Ways to add a little heart to your emails-:

  • Including their name, companies, and products.
  • Addressing any concerns and how you can genuinely help them.
  • Referencing any notes from your previous discussions with them.
  • Congratulating them on their blog posts, if any.

10. Use Mailgaze to Find Emails Related to Your Business


Use Mailgaze to help you optimize, build, and design your email sales templates to get the best ROI (return on investment) in your marketing program by uncovering and accessing your competitors’ emails to help you understand how they utilize emails.

You can use these insights with better strategies to connect with the audience, drive conversions, and boost retention. (Refer to the image below)


Mailgaze can help you create user engagement, grow your business through lead generation, brand awareness, and loyalty without wasting huge money on A/B testing marketing campaigns.

Mailgaze(best email spy tool) improves the results of your campaigns through analytics and performance tracking by uncovering everything- from automation and segmentation to contact relationship management( CRM) and reporting. 

Mailgaze lets you-

Track– You can track a company by selecting its name and view their specific data and emails they have sent.

Analyse– View key metrics at the click of a button. For example you can check the date of sending, date of email received etc.

Report– Also, you can get access to the detailed reports of your competitors’ emails to understand their strategies and market performance.


11. Get Feedback and Apply on Email Sales Templates


It’s vital to get feedback on how you’re coming across for progress and forging a long-lasting connection through an email sales template.

You can try asking following questions or device some new ones as per your requirements-

  • “Would you open this email?”
  • “Would you reply to it? “
  • “What is clear and what is unclear?”
  • “How did this email make you feel?”

To Sum Up

Of course, the focal point of email sales template is selling but developing the right blend to sell, promote, inspire, and stay connected in the long-term is the best approach.

Try these 11 best tips for your next email sales templates in the pipeline, track the difference, and let us know about your experiences in the comment section below.

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