Best Email Tracking Software: Key to Email marketing?
There exist several application that label them as the best email tracking software in the world. But is it true? Do we really need email marketing to boost our campaigns? Let’s find out!
We are aware of a private organization’s goal: To maximize profits with minimum cost to achieve said profits. In the real world, it just doesn’t end there. Several things go into profit generation, and it doesn’t always mean to always look out for the consumers using our product.
In any industry, an organization has several competitors who are constantly eyeing every move that we are making to learn from our deeds and mistakes. It proves to be a very cost-effective method of modifying strategies and the policies of the company. But we learn from the mistakes of what our competitors did.
In this day and age of digital marketing, there is not one person involved in the business that wakes up in the morning and doesn’t check their mail inbox first thing in the morning. Most employed people depend on email for all sorts of official and unofficial communication and has proven to be a crucial part of an organization’s communication chain as one of the most used mediums, anywhere.
One of the reasons an organization does need one of the best email tracking software is to facilitate the organization’s email marketing process. Email marketing is a crucial part of any organization’s digital marketing process as it is said to be one of the most profitable direct marketing channels.
Email marketing, according to a survey done by DMA in 2019, generates an average ROI of a whopping $42USD for every $1USD spent. It is one of the main reasons any organization that has marketing as a part of its strategy to generate revenue must look into Email Marketing.
An organization is said to put out three major types of promotional emails as part of its email marketing strategy. Namely, they are:
- Promotional Emails: As the name suggests are mainly used for promotion purposes. These promotional emails communicate to the consumers about new releases, offers, or events!
- Informational Emails: Emails with newsletters or announcements that lead them to make necessary changes in an organization and communicate it to their audience. Organizations use these to keep their customers up-to-date about their activities.
Email is one of the most widely used forms of communication that have been relevant ever since its birth as it provides a means of formal communication but over the speed of the world wide web. Like electronic mail, which came about in 1971, Email Marketing has been around for 50 years. It is still being used widely around most organizations and is only getting bigger. Here are some fun stats about email marketing:
- According to Statista, in 2019, 3.9 billion users of email were found globally. With the figure set to grow up to 4.3 billion in 2023.
- In 2019 itself, approximately 293.6 Billion emails were sent and received in one day.
- According to a survey done by Content Marketing Institute in 2019, 87 percent of active marketers resorted to email to let the word out about their content.
Email is the third most-used distribution channel, following social media at 91 percent and blog posts by 89 percent only.
How does Email Marketing help an organization?
Email Marketing, as discussed earlier, has been around for 50 years now and is still widely used and for good reasons indeed! Email Marketing is a direct way for organizations to communicate their activities to their consumers. It also offers them a way to announce any offers and gives them a way to interact directly with the consumers.
An organization needs to indulge in Email Marketing as it gives them a chance to:
- Culminate relationships with their customers, which leads to loyal and returning customers
- Make products to cater to the needs of the consumers and present them to them. They see your efforts one-on-one in their inbox.
- Keep your products and your brand image relevant, ensuring you’re on par with your competitors.
Email Marketing hence is a very crucial aspect of any digital marketing strategy. Now that everything about this kind of marketing is covered. Let’s move on to how you can up your email marketing game and provide your consumers what they want so they keep coming back for more with the best email tracking software out in the market.
MailGaze is one of the top email spy tools to look over what your competitors are up to and the stuff they send off to their consumers so that you can learn and apply them in your strategy. MailGaze not only lets you spy on your competitor’s email marketing strategies but also gives you insights into the top active advertisement. So you can boost your retention amongst your consumers along with driving leads towards potential conversions.
MailGaze helps you cut down on all expenses incurred by gathering market data by looking right into the strategies of its competitors, so you as an organization get better leads and results than your competitors but don’t spend as many resources.
The customers need to know about the right deals at the correct times. MailGaze lets you analyze strategies, Email to CRM, to track the right set of consumers for your content and present it to them for a fraction of the cost. In other words, MailGaze allows you to look into what fits best with the tone of your brand and reach the desired audience without investing any money into market research.
MailGaze offers you to search what emails are being sent by your competitors in the following ways:
- Searching by Keywords
- Searching by Domain
- Searching by Advertiser
It also offers you to look up different aspects in an image and to provide search results for the following:
- Searching any brand logo in an image
- Searching any celebrity in an image
- Searching by text or an object in an image
MailGaze offers you a lot more than just searching elements from your email. You may also track and locate your emails in the most efficient manner. Being the best email tracking software available in the market right now, MailGaze helps you filter your emails by date range, or you can locate a specific ad by looking up its time duration.
On top of all this, being one of the top email spy tools, it also offers you to search up mails and differentiate them based on gender, location, etc. So you can explore your demographics and find the right audience for your niche!
MailGaze provides you with insights which only the best email tracking software can offer you. It helps you analyze the statistics of the advertisements made by your competitors and aids you to see what works for them and if it might work for you.
The application does so by providing you with detailed metrics: the reach of the ads across various age groups, genders, and geographical locations.
Being one of the best tracking software, MailGaze is powerful enough to be very profitable in the hands of a skilled marketer who can utilize the features given by the application. Being so powerful, MailGaze is very user-friendly with a super intuitive dashboard which could only make your experience better than it would’ve been using any other software out in the market. If you are in a pickle, its 24×7 customer support is always available at your fingertips for help!
The key to unlocking the secrets of email communication is simple: be five steps ahead of your competitors. In this time, your competitors are doing everything they can to place themselves above you. To combat it, MailGaze is the perfect companion for you. That’s right! You guessed it, the key to unlocking the secrets of email marketing is email tracking!
MailGaze is one of the best email tracking software in the industry right now! With such affordable prices, take email marketing matters into your own hands and stay above your competitors, where you belong!