automated-email-tools-how-they-help

Automated Email Tools- How they Help Businesses ?

With automation being a real buzzword today, marketing automation is becoming a core part of marketing strategies across numerous industries. 

Embracing email automation to grow your email campaigns is a surefire-winning movement.

With automated email tools, you can nurture present customers, build loyalty, target new prospects, and boost sales for your business.

Automated email tools use predefined rules to trigger email messages and personalize your messages based on distinct customer actions using email marketing automation software. 

Email automation takes repetitive tasks off your to-do list, helps spread brand awareness, encourages customers to keep coming back for better deals, or reminds them of why they bought in the first place.

Some examples involve welcome emails sent when a customer signs up for a mailing list, product recommendations after purchase from your site, or a quick reminder when the customer forgets to finish checking out. 

To be effective with email automation, produce high-quality, personalized content far from spam. 

Before checking email automation platform benefits, let us briefly understand automated email marketing-

What Is Automated Email Marketing?

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Automated email marketing or Email marketing automation is a series of automatic emails you send to prospects or customers through automated email tools.

By automation, you can schedule emails based on your interactions with the subscribers/ customers based on a predefined trigger or event.

For example, when a visitor signs up for your newsletter, automated email tools get triggered to transmit an automated welcome email.

Email automation is the complete opposite of a standard mass broadcast when you email everyone on the list with the same message. For example, while notifying that you’ve published a new blog post or your regular newsletter.

Types of Email Automation

There are two main types of email automation:

  • Time-based
  • Behavior-based

Time-based automation delivers emails on a precise date, time, or delay programmed by you. 

For example, an email ‘Welcome Series’ is scheduled once a week.

Behavior-based automation allows personalization of what and when to deliver through emails. 

Through behavior-based automation, you can scan when a user clicks on a specific link, and you can target them with a unique personalized offer.

How Email Marketing Automation Platforms Help

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With an average ROI of around 4200%( for email campaigns), email marketing is the most influential and cost-effective channel despite new fads in digital marketing popping up now and then.

All this helps build loyalty and improve sales for the product/ service in addition to providing the following significant benefits by using automated email tools-

1. Saves Time

It is very time-consuming & annoying (especially in the middle of an important task) to stop work and send a welcome mail every time a new subscriber signs up.

Automated email tools save time by creating an email series automatically. 

2. Ensures delivery on time

Email automation transmits emails to the recipients at the right time as per trigger events. 

Also, you can tailor the delivery time of the emails according to different time zones, if you want to confirm a recipient receives an email at a certain local time.

3. Gets Higher Open Click-Through Rates

Email marketing automation increases your chances of recipients opening and reading your messages because they are relevant and timely.

Automated email messages generate a 50.4% higher open rate and a 106.3% higher click-through rate than standard marketing messages.

4. Personalize Customers’ Experiences

Customers loves personalization

  • 90% of consumers  find personalized content appealing.
  • 91% of consumers are more likely to patronize businesses that deliver individualized suggestions and offers.

With email automation, one can assemble a series of automated emails to grow customer relationships to improve email marketing efficiency as a marketing channel through the sales funnel.

5. Improve Customer Retention Rate

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It is easier and more cost-effective to sell to an existing customer than convert a new one. And with automated email tools, you can remain in contact better than ever before. 

Schedule your messages to your regular customers so that they don’t go too long without hearing from you.

And make sure the copy is impactful so that it doesn’t end up in the trash without opening.

For example-

An email that reads-

 “Hey, we haven’t heard from you in a while!” is likely to end up in the trash. 

As Compared to-

“Dear Andrew, we have not heard from you in a while and wanted to ensure you listened to our latest offer. It’s 20% off on the latest model now! Come check it out.”

6. Makes Your Marketing Strategy Scalable

Automation is changing the email marketing workflow by improving employee productivity.

With email automation, you get more done with the added productivity of higher value by disbursing less manual time on assembling email lists and scheduling messages. 

Instead, team members can use that time to concentrate on other pressing tasks, such as in-depth customer relationship building.

Also, you can reach more customers and scale up your email marketing efforts with email automation.

How Can Email Automation Be More Effective

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Here are a few tips to help you run your email strategy as smoothly as possible:

1. Track Responses to Collect More Information

Every time you send an automated email through automated email tools, you can collect key information from each customer. 

If they are not opening your discount emails or not connecting with your recommendations, you can try a different tactic to get them on board.

By tracking your customers, you can learn when theyr:

  • Opens the email
  • Clicks through to your site
  • Uses an offer
  • Buys a suggested product
  • Continues to browse

When targeting your automated emails, use the email spy tool Mailgaze to gather information for tracking your potential customers and competitors to plan your next move.

Mailgaze is changing the email marketing scenario by providing email intelligence at your fingertips. 

It is one of the best email spy tool to analyze your competitor’s marketing strategies.

Mailgaze helps you optimize, build, and design your email marketing to get the best ROI (return on investment) in your marketing program by uncovering and accessing your competitors’ emails to help you understand how they utilize emails.

You can use these insights with better strategies to connect with the audience, drive conversions, and boost retention. 

You will act more strategically and swiftly prevail with every send through Mailgaze. Also, their powerful solutions let you hone your CRM and marketing strategies.

Mailgaze focuses on building relevant email marketing campaigns that are relevant to your audiences, content, and niche. 

It is assisting the marketers with their growing needs by cutting the expenses, time, and energy to gather relevant data for business success.

Also Read-

How Mailgaze will Change Email Marketing Services Scenario

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2. Offer Discounts Strategically

The high cost of shipping is one of the biggest reasons  that people abandon their shopping carts.

But you can send out discount coupons or promo codes to entice reluctant spenders after gathering insights on their behaviour.

This can be an effective strategy, but do not overuse it as your customers might expect to receive them more often.

3. Create Automated Drip Campaigns

Drip campaigns drip useful content about a company, product, or industry for better outcomes.

With email automation, drip campaign messages only go out to prospects who have demonstrated interest in your products or services.

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Also Read-

How to Write a Professional Email Template- 8 Best Tips

Email Sales Templates-11 Writing Tips

Follow Up Sales Email Template- Best Practices

Lead Generation Email Best Practices 2022

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