best-email-service-for-marketers-2022

5 Best Email Service for Marketers 2022

Choosing the best email service for your marketing campaign is a necessary part of marketing strategy for businesses of all sizes. And success and failure of your marketing campaigns depend on the email marketing tools you choose.

In this post, we will learn about 5 best email marketing services and their features . Before checking the best email services for marketers, let’s find out the advantages of email marketing.

Advantages of Email marketing

A well-planned email marketing campaign can yield better revenues for your organization if implemented well by equally efficient email marketing software. Some of the advantages of email marketing are: 

  • Easy to use: Email marketing software allows bulk email sending at the click of a button to nurture your existing leads and increase customer engagement. 
  • Cost-effective: Email marketing is an affordable marketing strategy to promote your brand and increase customer engagement.
  • Targeted marketing: Email marketing lets you target the right customer that is interested in your products or services. You can send relevant and personalized emails to your list of subscribers. 
  • Evaluation of Customer Behaviour: It lets you track email marketing campaigns to gather relevant information on how subscribers clicked on the email and how they reached the landing pages. This data helps you to understand your customers’ behavior. 
  • Creates Brand Awareness: Email marketing helps you generate brand awareness and increase your visibility. By sending innovative and creative emails regularly, you create branding for your product.

5 Best Email Services for Marketers 2022 

It is vital to use the best email marketing software and strategies for any B2B business to take your marketing game up and increase revenues.

They help by sending bulk emails, creating appealing unique newsletters, and do campaign tracking by analyzing the market trends. 

Let us now have a look at the best email service of 2022 for the marketing purpose of your business.

 

1. Constant Contact

constant-contact
Beginner-Friendly Email-Marketing Service

Constant Contact is one of the fastest-growing, beginner-friendly email marketing services that let you manage your email lists, templates, contacts, marketing campaigns, and much more. 

Each account gives unlimited email tracking and reporting with built-in social media sharing tools, an extensive image library, list segmentation, powerful e-commerce integration for Shopify stores, and Facebook ads integration.

Constant Contact gives you the option for an email plus account that comes with additional features like –

  •  Email automation
  • Surveys and polls
  • Drip campaigns
  • Subject line A/B testing for targeted emails to maximize open rates.

They also have robust customer support with live chat, phone calls, community support, a vast library of online resources, and email options. 

Aside from online resources, they offer in-person live seminars across the United States. 

Small businesses and startups can easily learn the basics of email marketing and quickly grow big.

Constant Contact is loved for the ease of learning, quick customer support, and a plethora of many useful features.

Constant Contact has a 60-day free trial without any credit card and subsequently starts pricing as low as $20/month.

2. Mailgaze

best-email-service-for-marketers
Best Email Spy Tool

Mailgaze is changing email marketing by providing email intelligence at your fingertips. It is one of the best email services for marketers to analyze your competitor’s marketing strategies.

Mailgaze can help you craft a winning marketing campaign by monitoring, tracking, and analyzing the competitor’s emails for better suggestions to outwit the competition.

It helps you optimize, build, and design your email marketing to get the best ROI(return on investment) in your marketing program by uncovering and accessing your competitors’ emails to help you understand how they utilize emails.

You can use these insights with better strategies to connect with the audience, drive conversions, and boost retention.

Features to Supercharge your Email Marketing-

  1. Powerful Search ProcessMailgaze’s powerful search bar helps you find emails of your competitors by keywords, domain, advertiser, text in image, object in image, and celebrity & brand in image.
  2. Locate emails faster- You can easily find emails between a certain date range.
  3. Filter Ads smartly- Furthermore, filter the emails by country, gender, and age to get the most relevant information for optimising your email marketing campaigns.
  4. Bookmark your favorite emails- You can bookmark your favorite or most in use email for future needs.

Also, it is one of the best email spy tools for gmail that allows you to evaluate email trends without sacrificing your privacy.

Furthermore, it saves money on A/B testing.

Main Advantages-

  • Save money on email campaign testing.
  • Scout the competition’s brands.
  • Discover new email strategies
  • Browse email by what’s important.

Mailgaze offers three plans depending upon your needs and priorities. They have a Basic plan for 9.99$ per month, a Standard plan for 19.99$ per month, and a Premium plan for 29.99 $ per month.

They customize your plans as per your need and offer a plethora of features for Gmail service even in their basic and standard plans.

Also Read- How To Pick The Best Email Providers In 2022?

3. HubSpot

hubspot-crm-platform
A CRM Platform

HubSpot is the most well-known software in the email marketing space, is free to start, and comes with many powerful automation features to grow.

HubSpot creates, personalizes, and optimizes your email marketing because of the native integration with HubSpot CRM.

Features-

  • Customize the layout
  • Add calls to action
  • Add images with an easy-to-use drag-and-drop editor
  • Optimize email campaigns with A/B tests and analytics. 
  • Ease to create professionally designed campaigns.
  • Quick drafting of email campaigns.

It provides every enterprise-level email marketing feature like- send-time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, and drip campaigns.

Small, medium, and enterprise customers choose HubSpot because it is an all-in-one marketing platform for email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.

Their free plan includes CRM and free marketing, sales, service, and operations tools. You can send 2,000 emails, store unlimited subscribers, create custom signup and popup forms, build landing pages, manage and track online ads.

Paid plans start at $45/ month.

4. AWeber

Aweber-email-marketing-service
One of the Oldest Email Marketing Service Providers

AWeber is another one of the best email services available today that offers a variety of tools for small and medium-sized businesses to grow their email marketing.

AWeber is one of the oldest email marketing service providers in the world that provide access to ready-to-use HTML email templates, autoresponders, list management, a/b testing, and email tracking with complete insights.

It provides a drag and drop builder to design email newsletters and automate email sequences. Also, it allows you to build mobile-responsive sign-ups that look attractive on any device. 

Another great feature is integration with your WordPress website, landing page builder, and opt-in form builder.

Besides, it seamlessly connects to most of the other platforms as well.

Some other powerful email marketing features –

  • AMP emails
  • Automatic RSS-to-email for bloggers
  • Tag-based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a limited free plan for up to 500 subscribers. Pricing starts from $19/month. You can also sign up for other offers to save more.

5. Mailchimp

free-email-marketing-service
Forever Free Email Marketing Service Plan

Mailchimp is another popular email marketing service primarily because they offer a forever free email marketing service plan.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.  

 You are required to display their branding in your email. 

Features-

  • Easy drag-and-drop email builder
  • Autoresponders
  • Segmenting contacts into groups
  • Tracking for analytics.
  • Setup delivery times based on user’s timezones
  • Setup segmenting based on geolocation.

The main drawback of Mailchimp is that it is limited when it comes to marketing automation features compared to other best email services like HubSpot.

Their free plan allows 12,000 emails to send for up to 2,000 subscribers, but you don’t get features like send-time optimization, advanced segmentation, multivariate testing, etc.

Mailchimp support is offered by email, live chat, and tutorials knowledge-base. However, it is slow for serious business, and needs reliable support that you can count on.

Their paid plans start from $10/month for up to 500 subscribers, increasing according to the requirements of the customers.

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To Sum Up

The Email marketing platform is a profitable marketing channel irrespective of the size of your business or industry. Marketing campaigns are beneficial to grow and race ahead of the competition, but it is advisable to choose the best software for your business by evaluating your needs and budget.

With the right email marketing software, you can boost your business, outwit your competition and stay highlighted. 

Below is our pick for a few of the most used functionalities-

  • If you are a new blogger in town, a non-profit, or a startup wondering- what is the best email marketing service for small businesses, we recommend Constant Contact for low pricing and top-notch support service. Their onboarding team will help you learn and grow with email marketing the right way.
  • HubSpot is the best email service for marketing solutions, recommended for its powerful suite of marketing tools such as email marketing, CRM, sales tools, live chat, website builder, and more. Additionally, their free plan is great for lead generation and storage for unlimited subscribers.
  • For a B2B business, a professional email spy tool like Mailgaze is the best bet if you are looking to stay ahead of the competition, be a market leader, and increase revenue in turn. Mailgaze allows evaluation of email trends without sacrificing your privacy.
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