How To Write A Marketing Email: 10 Best Email Marketing Examples
Are you disappointed with the outcomes of your email marketing efforts? Does it seem like you’re doing anything wrong? There are several reasons why an email marketing campaign may fail, and most of them are down to poor information about the necessary method.
As a marketer, grasping the application techniques and advantages of email marketing is a fundamental prerequisite — and the image below explains why. This tutorial shares some suggestions for producing email marketing text that converts clients and makes sales for your organization.
You need to create emails that are read, clicked, and remembered—every single time.
But not everyone is suffering. Keep reading if you wonder how excellent email marketing examples look like.
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From world-class wording to eye-catching design, I’ve selected the nine finest email marketing examples and tips to inspire your future email campaigns.
Let’s get started.
Mind The Language
The rationale for this is the tone of your topic line. Your message should indicate precisely what you want your subscriber to do with the information you will share with them. However, you want to ensure that you don’t come off as “commanding” when doing so.
Persuasion works better with more people. For instance, instead of stating, “Buy your concert tickets now,” you want to provoke the same anxiety of missing out without seeming to be ordering the subscriber about. Something along the lines of “Don’t miss the show. We’ve got tickets!”
Speak Your Buyer’s Language (Wool and the Gang)
We prefer folks who are similar to ourselves. More than that, when we know and like someone, we prefer to say “yes” to their demands. And it’s no different for brands.
Brands that speak their buyers’ language inspire a feeling of “liking,” which helps them convince prospects more readily.
And here are email marketing examples from Wool and the Gang.
Wool and the Gang is one of the brands. Check out one of their latest topic lines that resembles an excellent conversation-starter:
What looks like a message from your best friend is, in fact, a subtle promotional email:
Match the topic with the body
Some of the logic for this has already been covered previously. Getting your subscribers to read the email is crucial, but the objective is undermined if they don’t click through and carry out the activity you want them to. One of the easiest ways to lose your audience after they open your email is by drafting a subject line that does not match the body of the mail.
If your email is about 30 newly listed properties, let your subject line say precisely that. An ambiguous subject line wording such as “Real Estate Market Updates” would only induce readers to drop off when they read the actual substance of the letter. “30 New Multiple-Room Houses Are Listed for Sale!” would be more straightforward and efficient text here.
The Hustle is a daily email newsletter that curates some of the day’s most important stories in business, innovation, and entertainment. They deliver an excellent dosage of news that I don’t necessarily receive from the BBC that keeps me open every day.
The Hustle continually tries topic lines, which always connect back to their first story of the day and are often unique and amusing. Take the example I’m providing from March 5th—their first item was about new technology seeking to deliver Internet connectivity to rural locations utilizing satellites.
Both versions communicate (though in very different techniques) what fascinatingly’s within the email.
Both variants give short subject lines of 5 words or fewer.
By comparing a somewhat safe version versus a more “out there version,” they were likely to tell which one resonated the most with their distinct audience.
The Hustle has a perfect command of their brand voice, enabling them to speak about cat videos and yet be taken seriously (and get those opens!).
Stand Out with Your Design (Function of Beauty)
While Wool and the Gang simulate you conversing with your pals, Function of Beauty lets you talk to your hair.
Sounds odd, right? Let’s see how they do it.
With the subject line above, the firm sends out a promotional email that sticks out in subscribers’ inboxes, owing to its unusual design:
What seems like an apology letter that you send to your hair, this email tackles a pain area that connects with the company’s audience.
In this well-conceived email campaign, you vow to take care of your hair, and the means to achieve this is, predictably, utilizing Function of Beauty’s products.
In the remainder of the email, you see a heading that says “Meet Custom Hair Mask,” following which the corporation claims your wishes and needs:
Medium(.com) is an online publishing platform providing content spanning personal finance, sports, comedy, etc. It also functions as a blog hosting service, enabling users to establish accounts, including their content. Rather than concentrating on unique visits to its website, the firm optimizes its business around time spent reading the site, a testimonial to the quality of the information given.
Medium’s “Daily Digest” is one of the best notable email marketing examples because of the great personalization behind their email. (Disclaimer: I don’t work for Medium; therefore, the following involves assumptions about the inner workings of their personalization!)
Upon joining up for a free account, your first step is to choose the subject matter that most interests you. Those interests are then fed into their magical customization machine, which goes towards creating your “Daily Digest” email.
As your consumption of Medium content increases, the customization in the digest sharpens, making it the pinnacle of my “wanted mail” every morning.
Look Into Your Competitor’s Email Marketing Campaigns:
Mailgaze is an excellent email spy tool, allowing you to evaluate email trends without sacrificing your privacy. It provides control over one of the fastest-growing email advertising platforms on the internet, thanks to comprehensive data from social media sites. The comprehensive search and filter capabilities will help you find the emails that your organization needs to know about. And the user-friendly interface will make it simple to find them.
Various Search Options:
Search emails by Keywords, Domain, Advertiser, Text In Image, Object In Image, Celebrity In Image, Brand Logo In Image.
Locate Emails Quickly:
Locate emails quickly with options like:
- Email Received Between
- Email Captured Between
Filter Emails like a pro:
- Filter Emails By Age
- Filter Emails By Gender
Get in-depth insights about your competitor’s Emails, winning strategies, what eCommerce platform and tracking tool they are using to be successful.
Get a detailed view of the performance metrics such as daily social engagement and weekly keyword trends, along with the reach of every ad across genders, various age groups, and countries.
Use second-person pronouns:
This tip goes hand in hand with crafting a conversational message. When you write in the second person, the message seems more directly addressed to the specific reader.
A crucial issue here is the sort of pronouns you employ and the frequency with which each one occurs. You don’t want to seem self-absorbed. You wish to speak to the consumer and concentrate your message on them instead of yourself. So, how do you do that?
Use the pronouns “you,” “your,” “yours” more than you use the pronouns “we,” “our,” and “ours.” Say, “You can save enough money on some of these deals to purchase an additional modest present for a loved one,” instead of “We’re giving these limited-time reductions to assist you in reducing expenses and saving money.”
Keep Your Readers Engaged (Boxycharm)
It’s no secret that eye-catching subject lines get your emails to read. But what makes people read your emails to the end?
With more than 250 billion emails sent and received every day, people can’t help but scan through their crowded inboxes.
In other words, the emails you spend hours crafting might go undetected (even an outstanding subject line.)
This email marketing examples particularly true if you’re composing lengthy letters featuring numerous goods.
By employing visual clues, you may lead subscribers to the most crucial portion of your emails and urge readers to read through your communications. Evoking curiosity is the most excellent method, and Boxycharm provides a perfect illustration. Coupled with a scarcity-infused subject line, the corporation sells its items with the following email:
Recover Abandoned Carts without Being Sales (Tuft & Needle)
If you’re an e-commerce marketer, decreasing cart abandonment is undoubtedly one of your key aims. And, chances are, you’re integrating timely popups with email marketing to counteract cart abandonment.
If so, you know that it’s challenging to urge people to finish their transactions without seeming overly salesy. So here are one of the best email marketing examples for Tuft & Needles: Tuft & Needle has the answer for you: A three-part abandoned cart email flow. And when you leave your cart on the Tuft & Needle website, initially, you will receive an email with this subject line:
Who doesn’t appreciate a good tale, right?
Write a convincing call-to-action
This portion of the process requires a whole new essay on its own — that’s how crucial it is. It activates the most critical component of your overall marketing effort – conversions. If you’ve produced a compelling subject line and immersive supporting language for the body of the letter, the call-to-action is the last piece of the jigsaw that closes the transaction.
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Now you know what to do, but you need a lot of practice. Long-term, these strategies can aid you on your journey to better campaigns and more prominent sales statistics. However, the world of marketing is continuously growing, so you should always seek new knowledge. Good luck out there!